# Munawar Khel

> Munawar Khel is a Lead Product UI/UX Designer based in Karachi, Pakistan. 20 years designing enterprise, logistics and field service software, 251+ products and platforms shipped.

I started in 2006 running the website for Karachi's largest internet provider. Since then I have shipped 250+ products across 25 domains, and somewhere in the middle I stopped making software look better and started deciding how it works.

The through line is enterprise SaaS people use all day: logistics, field service management, and now AI-native products. At Envase Technologies I owned the design of the TMS and the driver mobile app that were central to its US$230 million acquisition by WiseTech Global in January 2023. I spent the three years after that at WiseTech as sole designer on five CargoWise Landside products used by 17,000+ logistics organisations in 200+ countries, and at Astreya I designed a 22-module platform coordinating a 1,500+ person workforce across 500+ buildings.

Today I lead design across six field service platforms at Teamfront, and independently I build as well as design: Bluedash went from Figma to a running fifteen-module application and a 126-component design system in ten days.

## Work with me

- Open to remote, hybrid, on-site, contract, and relocation opportunities globally.
- Based in Karachi, Pakistan.
- Type: Full-time, Contract, Consulting
- Notice Period: Available immediately
- [Contact](https://munawarkhel.com/contact/): munawarkhel@gmail.com
- [About him](https://munawarkhel.com/about/)
- [All work](https://munawarkhel.com/work/)
- [LinkedIn](https://linkedin.com/in/munawarkhel)
- [Dribbble](https://dribbble.com/munawarkhel)

## Resume

- [Resume, designed PDF](https://munawarkhel.com/generated/munawar-khel-designed.pdf): updated 2026-09-14
- [Resume, plain text friendly PDF](https://munawarkhel.com/generated/munawar-khel.pdf): updated 2026-09-22

## Thoughts

His writing on product design, enterprise software and designing with AI, newest first. Each link is the full piece as markdown.

- [You can use AI. So can your client.](https://munawarkhel.com/thoughts/so-can-your-client/index.md): October 2026. Every few weeks someone tells me, kindly, that they can design now too. " Good for you. Genuinely, I mean it. So can I do your job using just AI?
- [Congratulations, your CEO is now the designer](https://munawarkhel.com/thoughts/role-collapse/index.md): September 2026. Congratulations, your CEO is now the designer. Also the devops engineer, the support desk, the copywriter and, on a good week, the brand team. Nobody got fired.
- [Your clickable prototype is already late](https://munawarkhel.com/thoughts/running-not-prototype/index.md): September 2026. This year's hiring advice for designers: retire the static case study, show clickable prototypes and video walkthroughs instead. Solid advice. It would have been ahead of the curve a few years ago.
- [Twice is too late](https://munawarkhel.com/thoughts/design-system-never-invent/index.md): September 2026. A new report says half of surveyed designers shipped AI-generated code to production this year. The comments split neatly into two camps: "designers are engineers now" and "the sky is falling".
- [You bought a suite. You got six apps.](https://munawarkhel.com/thoughts/fsm-consolidation-interface/index.md): August 2026. Private equity spent the last eighteen months buying field service software. Vertical SaaS ran 46 to 54 percent of all SaaS M&A between January 2025 and May 2026.
- [It looks fine. That's the problem.](https://munawarkhel.com/thoughts/ai-without-thinking/index.md): August 2026. Every other post in my feed this month is someone who built an entire SaaS over a weekend with one prompt. Congratulations to all of them.
- [The model was never the bottleneck](https://munawarkhel.com/thoughts/ai-readable-design-system/index.md): August 2026. Every week someone announces that AI can now generate your entire design system, and every week the comments argue about which model does it best.
- [A paper form on a phone is still a paper form](https://munawarkhel.com/thoughts/paper-form-on-a-phone/index.md): August 2026. The US home care industry is worth over $100 billion, and a surprising amount of it still runs on spreadsheets, phone calls and paper.
- [A better feed is still a feed](https://munawarkhel.com/thoughts/better-feed/index.md): August 2026. Most of my portfolio is trucks, dispatch boards and enterprise tables.
- [I used to push pixels. Now I push back.](https://munawarkhel.com/thoughts/career-reflection/index.md): August 2026. Twenty years ago I was pushing pixels for whoever paid the invoice. Today I get paid to have opinions, which my younger self would have found both suspicious and deeply unfair.
- [Nobody hands their fleet to a black box](https://munawarkhel.com/thoughts/legacy-to-ai-modernization/index.md): August 2026. Every pitch for AI in logistics has the same slide: the one where the dispatchers vanish and the trucks route themselves. It is a lovely slide. Nobody who has ever run a fleet believes it.

## Case studies

Grouped by company, newest company first. Each link is the full case study as markdown.

### Teamfront

- [Arborgold Corporate Portal](https://munawarkhel.com/work/teamfront/arborgold-corporate-portal/index.md): The redesign turned a fragmented, dated administrative interface into a cohesive enterprise command center for multi-branch service companies, built end to end on the Align UI design system.
- [Arborgold Platform Redesign](https://munawarkhel.com/work/teamfront/arborgold-platform/index.md): The redesign turned a legacy field service platform into a modern, cohesive product across web and mobile, unified on the Align UI Design System.
- [Fieldster Mobile App](https://munawarkhel.com/work/teamfront/fieldster-mobile-app/index.md): The redesign gives Fieldster a unified, modern mobile experience built on one design system, replacing an app that had grown inconsistent across its nine modules.
- [FloorZap Web](https://munawarkhel.com/work/teamfront/floorzap-web-app/index.md): The redesign turned a fragmented, visually outdated legacy platform into a modern, cohesive enterprise SaaS experience on the Align UI design system, with consistent interaction patterns, a scalable component architecture, and a clearer information hierarchy across 18 or more business-critical modules spanning the full flooring service lifecycle from lead capture to financial reconciliation.
- [ServiceMonster Platform Redesign](https://munawarkhel.com/work/teamfront/service-monster-platform/index.md): The redesign took an aging, feature-heavy field service management platform and turned it into a modern, visually cohesive product on both web and mobile, while preserving the depth its established user base depends on.
- [WikiPro Web](https://munawarkhel.com/work/teamfront/wikipro-web-app/index.md): The redesign turned a fragmented, organically grown business tool into a cohesive modern SaaS experience unified under Align UI, covering nine core modules in both light and dark mode with interactive navigation states and a custom component library.
- [Xcelerate Web and Mobile Applications](https://munawarkhel.com/work/teamfront/xcelerate-platform/index.md): The redesign turned a capable but dated and inconsistent platform into a modern, cohesive enterprise product across both the office and the field.

### Independent Practice

- [Bluedash](https://munawarkhel.com/work/independent-practice/bluedash/index.md): Designed Version 1.0 end to end as sole designer, 190 or more screens across 12 modules: onboarding (25), projects (66), tasks (32), AI agents (17), Business Brain (10), dashboard (9), chats (8), integrations (8), settings (8), team (7)
- [Bluedash AI Conversion](https://munawarkhel.com/work/independent-practice/bluedash-ai-conversion/index.md): Converted the platform's development from a manual design-then-handoff process to an AI-based workflow in which design and frontend happen simultaneously, removing the specification, the handoff, the interpretation gap and the review-and-correction round trip entirely
- [BLUE LLC](https://munawarkhel.com/work/independent-practice/bluellc/index.md): Delivered the redesigned site through an AI-based workflow as a solo engagement, deployed on Vercel with the live page plus three self-contained versioned design routes, each under its own token file
- [ChatBrand](https://munawarkhel.com/work/independent-practice/chatbrand/index.md): Delivered a complete responsive marketing site for a live chat SaaS product, from proposition through to final UI, as a solo freelance engagement
- [Convoora](https://munawarkhel.com/work/independent-practice/convoora/index.md): Designed a multi-brand live chat and customer support platform end to end as sole designer, spanning onboarding, three role-based dashboards, visitor monitoring, ticketing, conversations, brand management, user and organisation management, membership and billing, internal team chat, settings, and a client-facing embeddable widget
- [Girudo](https://munawarkhel.com/work/independent-practice/girudo/index.md): Designed a first-of-its-kind unified TCG arena consolidating what previously required five to seven separate tools, covering streaming, coordination, discussion, store finding, creator and team presence, and admin operations
- [Girudo AI Conversion](https://munawarkhel.com/work/independent-practice/girudo-ai-conversion/index.md): Converted the platform's development from a manual design-then-handoff process to an AI-based workflow in which design and frontend happen simultaneously, removing the specification, the handoff, the interpretation gap, and the review-and-correction round trip entirely
- [LawnPro](https://munawarkhel.com/work/independent-practice/lawn-pro/index.md): Delivered a complete end-to-end experience across acquisition and daily use, pairing a redesigned marketing website with full product design for the SaaS platform
- [Lighthouse](https://munawarkhel.com/work/independent-practice/lighthouse/index.md): Designed a three-product ecosystem end to end as the sole designer: a mobile marketplace and planning app, a professional web platform, and a dual-sided enterprise SaaS portal, spanning 130 or more portal screens plus complete mobile and web experiences
- [LogoDefy](https://munawarkhel.com/work/independent-practice/logodefy/index.md): Delivered a complete responsive marketing and service website for a logo and branding business as a solo freelance engagement
- [Omassist](https://munawarkhel.com/work/independent-practice/omassist/index.md): Operational efficiency reported at +94% and administrative workload reduced by +74% for agencies using the platform
- [Port 2 Home](https://munawarkhel.com/work/independent-practice/port2home/index.md): Delivered a rebuilt landing page for a port-to-door logistics business whose entire published evidence base was 31 words on a five-year-old default WordPress page, taking it from no proposition, no structure and no contact surface to a positioned, written, designed and QA-approved page
- [Stack](https://munawarkhel.com/work/independent-practice/stack/index.md): Took Stack from zero to a complete MVP design as the sole designer, covering 12 or more interconnected modules and 33 or more detailed sections
- [Strixon](https://munawarkhel.com/work/independent-practice/strixon/index.md): Converted a visual redesign brief into a strategy engagement by evidence audit, surfacing that the site's largest commercial cost was invisible credibility destruction in the post-meeting lookup, and that the firm's public identity was internally contradictory
- [TCG Card Recognizer](https://munawarkhel.com/work/independent-practice/tcg-ocr-recognizer/index.md): Delivered a working card recognizer to the Girudo team, unblocking a capability their own attempt had stalled on, built and handed over as an independent project alongside the platform design engagement
- [Transcription](https://munawarkhel.com/work/independent-practice/transcription/index.md): Delivered a complete responsive marketing and service website for a multi-service language business as a solo freelance engagement
- [Wimo](https://munawarkhel.com/work/independent-practice/wimo/index.md): Delivered a complete responsive marketing site for last-mile delivery software as a solo freelance engagement, sustained across a roughly four-year client relationship and multiple iterated homepage versions
- [Wingman](https://munawarkhel.com/work/independent-practice/wingman/index.md): Designed and built a working mobile-first PWA that serves as the control and visibility layer for a WhatsApp-based AI agent, taking a client's idea and brand guideline through to a deployed, installable, versioned product
- [Zabardast](https://munawarkhel.com/work/independent-practice/zabardast/index.md): Designed and built three of the platform's four surfaces end to end, a student app, a merchant validator, and a partner brand dashboard, from a client brand book and a locked 107-feature specification, as a solo engagement with no engineering handoff
- [Zuma](https://munawarkhel.com/work/independent-practice/zuma/index.md): Delivered and shipped a complete desktop agency website functioning as both portfolio showcase and lead generation tool, designed solo as a direct freelance engagement

### WiseTech Global

- [Autonomous AI TMS](https://munawarkhel.com/work/wisetech-global/autonomous-ai-tms/index.md): Delivered a working proof of concept that a logistics operation can be run by a coordinated agent team under a single orchestrator, with each of six agents owning a real logistics domain end to end
- [CargoWise Driver Mobile App (DMA)](https://munawarkhel.com/work/wisetech-global/cargowise-driver-mobile-app/index.md): Eliminated app fragmentation by replacing three separate move-type apps with one unified application, reducing driver confusion and onboarding time
- [NEO Land Transport Dashboard](https://munawarkhel.com/work/wisetech-global/neo-land-transport/index.md): Transformed a list-heavy consignment roster into an insight-driven operational workspace spanning a two-tab dashboard, a dynamically filtered listing, and a structured detail screen
- [Trinium TMS](https://munawarkhel.com/work/wisetech-global/trinium-tms/index.md): Transitioned a legacy desktop TMS toward a modern, scalable web platform through a structured module-by-module conversion on MUI, improving usability and operational efficiency across daily workflows
- [WiseTech Connect Portal](https://munawarkhel.com/work/wisetech-global/wisetech-connect-portal/index.md): Transformed a fragmented, single-purpose legacy admin tool into a scalable, role-aware, enterprise-grade platform capable of supporting multi-TMS and multi-organization operations

### Astreya

- [AES Claude Design System](https://munawarkhel.com/work/astreya/aes-claude-design-system/index.md): Successfully built the AES Claude Design System, an AI-interpretable design system grounded in the Astreya MUI design system, achieving high-quality, design-system-compliant prototype generation directly from structured briefs
- [Astreya Pictor Platform](https://munawarkhel.com/work/astreya/aes-pictor/index.md): Shifted operations from reactive to proactive: real-time visibility, automated AI-driven detection, and instant alerts let teams catch regressions and bottlenecks as they emerge, shrinking anomaly-to-action time from days to minutes.
- [Astreya Enterprise System (AES) Platform](https://munawarkhel.com/work/astreya/aes-platform/index.md): Together, the modules turned Astreya's operation from reactive and spreadsheet-bound into a proactive, data-driven platform.
- [Field Service Management (FSM) Mobile App](https://munawarkhel.com/work/astreya/fsm-mobile-app/index.md): FSM Mobile replaced a fragmented, manual field workflow with a single role-aware application, and the design delivered clear operational gains.

### Envase Technologies

- [DrayMaster](https://munawarkhel.com/work/envase-technologies/draymaster/index.md): Replaced disconnected spreadsheets, phone calls, and email chains with a single pricing intelligence platform covering the full drayage pricing lifecycle, from tariff setup to competitive bidding to real-time spot quoting
- [Envase TMS](https://munawarkhel.com/work/envase-technologies/envase-tms/index.md): The platform turned a fragmented legacy operation into one cohesive enterprise product spanning the dispatcher's desk and the driver's cab, and connected the two in real time.
- [Order AI](https://munawarkhel.com/work/envase-technologies/order-ai/index.md): Order AI turned a manual, error-prone order-entry process into an automated, scalable pipeline, and gave operations teams a way to verify the automation instead of doing the work by hand.

### Day One Technologies

- [Agingo](https://munawarkhel.com/work/day1-technologies/agingo/index.md): The open web returns an undifferentiated list of links and leaves the judgement to the reader, a poor fit for a safe-browsing, family, or moderated-discovery audience that needs to know what it is looking at before it clicks.
- [Al Ghurair Energy](https://munawarkhel.com/work/day1-technologies/al-ghurair/index.md): A self-service app for **Al Ghurair Energy's B2B diesel customers**.
- [Chai Cooking](https://munawarkhel.com/work/day1-technologies/chai-cooking/index.md): Recipe apps usually sell on volume, a big library and a search box, and end up feeling like a utility.
- [Chatbot](https://munawarkhel.com/work/day1-technologies/chatbot/index.md): A conversational assistant for **Cloud Employee**, a B2B service business, designed to do the work a sales and support team would otherwise do by hand.
- [Closter](https://munawarkhel.com/work/day1-technologies/closter/index.md): A home beauty device is easy to sell once and hard to build a relationship around.
- [Day One, the Company Brand](https://munawarkhel.com/work/day1-technologies/day-one/index.md): Day One Technologies is a product studio that sells design and software to other companies, which means its own brand has to be as good as the work it ships.
- [Day One Kiosk](https://munawarkhel.com/work/day1-technologies/day-one-kiosk/index.md): A touchscreen interface for a self-service coffee machine, taking a customer from arrival to a finished drink entirely through the machine.
- [Finch (formerly TRIO)](https://munawarkhel.com/work/day1-technologies/finch/index.md): Shipped a consumer fintech app that unifies banking and micro-investing in one account, taking the product from concept through to a live release over a multi-year engagement
- [ITU Digital World](https://munawarkhel.com/work/day1-technologies/itu-digital-world/index.md): A companion app for the International Telecommunication Union's global event.
- [Loar](https://munawarkhel.com/work/day1-technologies/loar/index.md): Loar connects people with local personal-care and beauty professionals.
- [Moments in History (MIH)](https://munawarkhel.com/work/day1-technologies/moments-in-history/index.md): MIH presents itself as "The World's First Metaverse Museum", an immersive venture built to innovate, educate, and inspire.
- [Monie](https://munawarkhel.com/work/day1-technologies/monei/index.md): Shipped a consumer fintech app that unifies spending, sending, budgeting, analysis, and saving in one account, taken from the client's concept through to a live product
- [Mühl](https://munawarkhel.com/work/day1-technologies/muhl/index.md): Mühl organises home renovation and trade work.
- [MyDhan](https://munawarkhel.com/work/day1-technologies/my-dhan/index.md): Shipped an AI-powered personal finance and wealth management platform spanning roughly nineteen modules, taking a user's entire financial life into one app
- [Purple City](https://munawarkhel.com/work/day1-technologies/purple-city/index.md): Not general intercity bus ticketing.
- [Reward 360](https://munawarkhel.com/work/day1-technologies/reward-360/index.md): Shipped a loyalty-first commerce super-app spanning twelve product domains: six travel booking verticals (flights, hotels, buses, trains, cruises, holidays), movies and events booking, full e-commerce shopping, mobile recharge and deals, plus wallet, offers, and gamification
- [Reward 360 Direction](https://munawarkhel.com/work/day1-technologies/reward-360-direction/index.md): The same super-app idea that became Reward 360, sold here under the name **epic**.
- [Snimple](https://munawarkhel.com/work/day1-technologies/snimple/index.md): Snimple reduces nutrition to hitting daily targets: "simple food targets", supported by "eating well is easy just by hitting your foods target".
- [SOS Method](https://munawarkhel.com/work/day1-technologies/sos-method/index.md): Positioned as **"meditation reinvented"**, SOS Method is built for the moment of stress rather than for a daily habit you have to maintain.
- [Stargaze](https://munawarkhel.com/work/day1-technologies/stargaze/index.md): Stargaze turns following a celebrity into a competition between fans.
- [TRIO](https://munawarkhel.com/work/day1-technologies/trio/index.md): TRIO puts a user's money into three buckets, stocks, cash, and bonds, and lets them spend from the same balance, so investing happens continuously rather than as a separate act.
- [Vaccine Effectiveness Tracker](https://munawarkhel.com/work/day1-technologies/vaccine-effectiveness-tracker/index.md): A public health reporting tool built during the COVID-19 vaccine rollout.
- [VERE360](https://munawarkhel.com/work/day1-technologies/vere/index.md): Shipped a four-role immersive learning platform spanning a student mobile app on iOS and Android and three desktop panels for professors and tutors, universities and schools, and a super admin
- [VUZZ](https://munawarkhel.com/work/day1-technologies/vuzz/index.md): VUZZ is a social network where the post is a **voice recording rather than text**.

### XS Studios

- [DP World](https://munawarkhel.com/work/xs-studios/dp-world/index.md): Delivered the corporate homepage system for the UAE region of one of the world's largest ports and marine terminals operators, as sole designer within the agency team
- [Sharjah Children's Reading Festival](https://munawarkhel.com/work/xs-studios/sharjah-childrens-reading-festival/index.md): Designed the homepage for a government-backed children's literacy festival across two editions six years apart, as sole designer within the agency team on both
- [Sharjah International Book Fair](https://munawarkhel.com/work/xs-studios/sharjah-international-book-fair/index.md): Delivered the homepage for the 32nd edition of one of the Arab world's largest publishing events, as sole designer within the agency team, for a client under the Sharjah Book Authority

### Big Drop Inc

- [HeyHoliday](https://munawarkhel.com/work/big-drop-inc/heyholiday/index.md): A travel platform whose organising idea is **who you travel with, not just where you go**.
- [HeyPillow](https://munawarkhel.com/work/big-drop-inc/heypillow/index.md): A property marketplace covering the full transaction spectrum rather than a single mode: buying, selling, renting, and new-build projects, plus adjacent services in mortgages, agents, and commercial property.
- [Mountbatten Institute](https://munawarkhel.com/work/big-drop-inc/mountbatten-institute/index.md): A recruitment website for an international business training institute operating since 1984.
- [NewBoy](https://munawarkhel.com/work/big-drop-inc/newboy/index.md): A brand site for the food arm of NewBoy, a Middle East consumer-products group.
- [UrbanSoil](https://munawarkhel.com/work/big-drop-inc/urbansoil/index.md): An online grocery store built around **provenance**.

### Cygnis Media

- [Brand & Campaign Work](https://munawarkhel.com/work/cygnis-media/brands/index.md): A collection of digital campaign work designed for well-known consumer, entertainment, and sports brands.

### Axact

- [Internal Enterprise CRM](https://munawarkhel.com/work/axact/enterprise-crm/index.md): Delivered the CRM front end end to end as the sole UI person, designed and implemented in code, for a suite used by a workforce of more than 2,000

## Testimonials

21 recommendations, imported verbatim from LinkedIn. All of them are on [the About page](https://munawarkhel.com/about/) and in full in the complete file below.

- "I've had the pleasure of working directly with Muna for the past 5 years on our company's mobile application, from its original inception through two major UX redesigns." (Chloe Helling, Product Leader, B2B SaaS, Systems-Oriented, Complex User-Customer Ecosystems, WiseTech Global)
- "If you're looking for a designer who combines strong UX/UI craft with advanced AI literacy, thoughtful problem-solving, and user empathy, I'd recommend Muna." (Becc Roach, UX Designer, WiseTech Global)
- "Bring Muna onto your team and you get loyalty, consistency, and someone who truly cares about doing things 'the proper way'." (Rav Takhar, Head of Engineering, WiseTech Global)
- "First and foremost, Muna is a great teammate. As the Head of the Product team working with Muna for 5+ years this attribute allowed him to work across our variety of products and our team of Product Managers." (Reg Robazza, Head of Product - Cargowise Landside, WiseTech Global)
- "Muna and I worked together as fellow Lead UX Designers at WiseTech Global. He joined our team through an acquisition, bringing a background in UI design and working solo. He quickly brought new energy to our team." (Esther Butcher, Lead Experience Designer, WiseTech Global)
- "I have had the pleasure of working with Muna for more than five years, and I can confidently say he is one of the most thoughtful and talented UI/UX designers I have worked with." (Jessica Whitehouse, Senior Product Manager, WiseTech Global)

## Optional

- [Everything in one file](https://munawarkhel.com/llms-full.txt): every thought, case study and testimonial in full
- [Thoughts feed](https://munawarkhel.com/feed.xml): RSS, full text
- [Sitemap](https://munawarkhel.com/sitemap.xml)