# ITU Digital World

By Munawar Khel / Day One Technologies / 2020 / 1 min read

Published at https://munawarkhel.com/work/day1-technologies/itu-digital-world/

Pitch, not delivered.

A companion app for the International Telecommunication Union's global event.

- Company: Day One Technologies
- Timeline: September 2020
- Platform: Mobile (iOS)
- Category: Events and conferences, professional networking
- Status: Pitch, not delivered

## The proposition

A companion app for the International Telecommunication Union's global event. The pitch positions it as more than a programme listing: onboarding frames the app as a **networking and messaging platform** for attendees, so the schedule and the people at the event are treated as one product rather than two.

## Design direction

Expressive and brand-forward, unusually so for a professional conference product. Deep navy grounds carry abstract painted brush strokes in pink, teal, and white, layered over attendee photography and circular portrait clusters. The effect is closer to a culture festival than a telecoms summit, which is the persuasive move: it sells the event as something to attend rather than something to register for.

## What was designed

- **Branded splash** carrying the event identity, edition year, host city, and dates
- **Onboarding** framing the networking proposition, with clustered attendee portraits and a Get Started action
- **Events home** with search, a location context, notifications, and a profile entry
- **Newest Events feed** where each card carries a date block, event imagery, organiser attribution, time, and a tier tag such as Premium or VIP
- Bottom navigation across the main app areas

## What it demonstrates

Event and conference UX combined with a strong art-directed brand treatment. A single-composite pitch, so its value is in the visual positioning rather than depth of flow.