# Moments in History (MIH)

By Munawar Khel / Day One Technologies / 2022 / 1 min read

Published at https://munawarkhel.com/work/day1-technologies/moments-in-history/

Pitch, not delivered.

MIH presents itself as "The World's First Metaverse Museum", an immersive venture built to innovate, educate, and inspire.

- Company: Day One Technologies
- Timeline: March 2022
- Platform: Responsive marketing website
- Category: Web3, NFT, metaverse, digital culture
- Status: Pitch, not delivered
- Tools: Framer

## The proposition

MIH presents itself as "The World's First Metaverse Museum", an immersive venture built to innovate, educate, and inspire. Its first NFT collection, **The Last Supper**, is framed around twelve of history's boldest game-changers, risk takers, and inventors, with historical figures treated as the collectible subjects. The site's job is to establish credibility for a new Web3 venture and convert interest into newsletter signups ahead of the drop.

## Design direction

Dark, opulent, and deliberately art-historical. Near-black grounds washed with violet and magenta gradients, classical marble sculpture cut out and colour-treated, circular gradient masks behind the subjects, and fluid line accents threading between sections. The effect positions a crypto product as a cultural institution rather than a tech launch, which is the whole persuasive job of the page.

Three versions were produced, with later versions expanding from a single-scroll teaser into a full venture story.

## What was designed

- Hero establishing the metaverse museum claim, with a call to action
- Ecosystem and credibility logo strip
- About MIH, explaining the venture
- **Our Vision** and **Strategy and our roadmap**, the roadmap presented as phased cards with 3D iconography
- **The Last Supper** collection feature, explaining the twelve historical figures behind it
- **Figures of mystique**, a grid profiling individual personalities
- Team section with member cards
- Newsletter signup and footer
- An animated prototype video demonstrating the page in motion

## What it demonstrates

Brand-led marketing site design for an emerging category, plus the ability to hold a strong art direction across a long scroll. The three-version progression is useful evidence of iterating a pitch narrative, not just a visual style, and the motion prototype shows the direction being sold as an experience rather than a static comp.