# Purple City

By Munawar Khel / Day One Technologies / 2019 / 2 min read

Published at https://munawarkhel.com/work/day1-technologies/purple-city/

Pitch, not delivered.

Not general intercity bus ticketing.

- Company: Day One Technologies
- Timeline: 2019
- Platform: Mobile (iOS)
- Category: Urban mobility, commuter transit, ticketing
- Status: Pitch, not delivered

## The proposition

Not general intercity bus ticketing. Purple City is positioned tightly as **"Daily AC Commute to Office"**, a subscription-style commuter service on fixed routes with air-conditioned coaches. That focus shapes the whole product: the user is not exploring destinations, they are catching the same bus to work, so the design optimises for picking a start and end stop quickly and seeing when the next bus arrives.

## Design direction

A confident purple brand with orange as the action colour. Splash screens use isometric night-scene illustrations of a city bus, giving the service a premium feel that separates it from ordinary public transport. Maps are central rather than decorative, with route information layered over them.

Direction 1 is map-first: a live map showing bus positions and nearby stops with an origin and destination pair pinned at the top, then a ticket card sliding up over it. Direction 2 is funnel-first, walking through search, stop selection, route confirmation, and booking as discrete steps.

## What was designed

- Branded splash carrying the daily-commute positioning line
- **Stop-to-stop selection** with a scrollable stop list showing each stop's departure time, and a map showing the live bus position with proximity context such as next bus in ten minutes, two kilometres away
- **Service availability** shown as seat count and coach type per departure
- **Route preview** drawn on the map with distance, stop count, and fare
- **Ticket card** with ticket type, start and drop locations, date and time, and a Book Now action
- **Search buses** by date and time, with a destination entry
- **Trips and Bookings** split into Past and Upcoming, each entry showing the route pair, date, PNR reference, and fare

## What it demonstrates

Transit and ticketing UX where the map is a working surface rather than an illustration, plus the discipline of designing for a narrow, repeated use case (the same commute every day) instead of a generic booking flow. Two full directions show the pitch pattern of giving the client real alternatives.