# Reward 360 Direction

By Munawar Khel / Day One Technologies / 2017–22 / 2 min read

Published at https://munawarkhel.com/work/day1-technologies/reward-360-direction/

Pitch, not delivered.

The same super-app idea that became Reward 360, sold here under the name **epic**.

- Company: Day One Technologies
- Timeline: November 2017 – April 2022
- Platform: Mobile (iOS)
- Category: Loyalty and rewards, travel booking, e-commerce, payments
- Status: Pitch, not delivered

## The proposition

The same super-app idea that became Reward 360, sold here under the name **epic**. Onboarding states the proposition in one line, "Burst with great services", expanded as **book tickets, shop global, pay bills, and do a lot more**, which is the three-family structure (Book, Shop, Pay) the delivered product was eventually built on.

Where the pitch differs is depth. It goes only as far as establishing the brand, the proposition, sign-in, and one representative vertical, which is exactly the scope needed to win the work rather than to build it.

## Design direction

Completely distinct from the delivered R360 identity. A geometric **star inside a rounded square** serves as the logo mark, set in a restrained indigo and deep-blue palette with generous white space, flat vector illustration on the onboarding, and photographic destination cards. The register is cooler and more corporate than the delivered product's, closer to a fintech app than a rewards catalogue.

Note that the delivered reward-360 archive also contains a versioned Epic design system and an Epic wallet design, so this brand was developed well beyond a single pitch composite.

## What was designed

- **Splash** with the epic mark on a dark ground, carrying a version stamp
- **Onboarding** with the proposition and its book, shop, and pay breakdown
- **Sign-in** offering email and Facebook, a create-account route, and a skip-for-now deferral so browsing is possible before commitment
- **Hotel search home** with a search field, a Popular Destinations carousel of photographic city cards, a Recent Searches section, and a three-item bottom navigation across search, watch list, and session
- **Hotel search sheet** capturing destination, check-in and check-out dates, and rooms and guests

## What it demonstrates

A worked example of **the same product concept expressed under two different brands**, useful when discussing how visual identity changes a proposition's positioning without changing its structure. Also a good illustration of pitch scoping: establish the brand, prove the proposition, and demonstrate one vertical end to end rather than attempting the full surface.