# Snimple

By Munawar Khel / Day One Technologies / 2017–22 / 1 min read

Published at https://munawarkhel.com/work/day1-technologies/snimple/

Pitch, not delivered.

Snimple reduces nutrition to hitting daily targets: "simple food targets", supported by "eating well is easy just by hitting your foods target".

- Company: Day One Technologies
- Timeline: November 2017 – April 2022
- Platform: Mobile (iOS)
- Category: Health and wellness, nutrition, human-supported coaching
- Status: Pitch, not delivered
- Tools: Framer

## The proposition

Snimple reduces nutrition to hitting daily targets: "simple food targets", supported by "eating well is easy just by hitting your foods target". The differentiator is that a **coach is present inside the plan**. Rather than a separate inbox, the coach appears as a conversation over the user's daily schedule, opening with a question about their history, which positions the product as human-supported coaching rather than self-tracked logging.

## Design direction

Bright and buoyant. A saturated blue-to-cyan gradient runs throughout, with oversized hero product photography as the signature device (an apple carried by a hot-air balloon on the onboarding screen). Content sits in translucent rounded cards over the gradient, and the coach's message arrives as a light bubble floating above the plan rather than replacing it, so the user never loses their day.

## What was designed

- **Splash** with the Snimple wordmark and smiley mark
- **Onboarding carousel** carrying the food-targets proposition, with pagination and skip
- **Daily plan home** organised into three bands:
- **Target**, a recurring goal expressed as a weekly frequency with progress checks
- **Today**, timed actions such as meals and workouts with completion ticks
- **Coming Up**, scheduled sessions such as a personal-training appointment
- **Coach conversation** surfacing over the plan as a message bubble with an emoji reaction affordance and coach avatar, plus a notification badge on the coach cluster
- **Five-item bottom navigation** spanning home, targets, coach, messages, and community
- A separate dashboard direction explored alongside the main flow

## What it demonstrates

Health and wellness UX where the interface has to hold both structured plan data and an ongoing human relationship. Layering coaching over a schedule, rather than separating them into different tabs, is the notable design decision here.