Closter

A home beauty device is easy to sell once and hard to build a relationship around. The brief was to make the app, not the hardware, the real product: turn a multi-function device into the entry point of an ongoing measurement and repurchase relationship, with a skin-analysis experience credible enough that people trust it with a number. Closter sells the device on the claim of "50+ Beauty Treatments in One Device", but the pitch's real idea is the app around it: the user photographs their face, the app scores their skin, and those scores drive a personalised product shelf.

A camera-based diagnostics flow that closes into commerce. A guided face capture with an oval alignment guide and three live readiness checks (lighting, look straight, position) gates the shot, the analysis returns headline Skin Health and Skin Age scores plus four ring metrics for spots, wrinkles, texture, and oiliness and a "Your Skin Health Matrix" radar chart across roughly a dozen dimensions, and the result flows straight into a twelve-item personalised product shelf with benefit copy and pricing. The visual language pairs consumer beauty warmth, cream and peach gradients, a burnt-orange brand accent, and a retro script wordmark, with dark, diagnostic-style analysis panels that borrow clinical credibility from health interfaces. This was a pitch, so what shipped was the design direction, not a live product.

The most technically interesting of the pitch set. It combines a camera-based capture flow with genuine data visualisation (radar chart plus multi-metric ring scores) and closes the loop into commerce, so the analysis has a commercial destination rather than ending at a result screen. Useful evidence for AI-assisted diagnostics UX, health-adjacent data display, and device-companion product design.