Moments in History (MIH)

MIH presents itself as "The World's First Metaverse Museum", an immersive venture built to innovate, educate, and inspire. Its first NFT collection, The Last Supper, is framed around twelve of history's boldest game-changers, risk takers, and inventors, with historical figures treated as the collectible subjects. The site's job is to establish credibility for a new Web3 venture and convert interest into newsletter signups ahead of the drop.

Dark, opulent, and deliberately art-historical. Near-black grounds washed with violet and magenta gradients, classical marble sculpture cut out and colour-treated, circular gradient masks behind the subjects, and fluid line accents threading between sections. The effect positions a crypto product as a cultural institution rather than a tech launch, which is the whole persuasive job of the page.

Three versions were produced, with later versions expanding from a single-scroll teaser into a full venture story.

Brand-led marketing site design for an emerging category, plus the ability to hold a strong art direction across a long scroll. The three-version progression is useful evidence of iterating a pitch narrative, not just a visual style, and the motion prototype shows the direction being sold as an experience rather than a static comp.