Purple City

Not general intercity bus ticketing. Purple City is positioned tightly as "Daily AC Commute to Office", a subscription-style commuter service on fixed routes with air-conditioned coaches. That focus shapes the whole product: the user is not exploring destinations, they are catching the same bus to work, so the design optimises for picking a start and end stop quickly and seeing when the next bus arrives.

A confident purple brand with orange as the action colour. Splash screens use isometric night-scene illustrations of a city bus, giving the service a premium feel that separates it from ordinary public transport. Maps are central rather than decorative, with route information layered over them.

Direction 1 is map-first: a live map showing bus positions and nearby stops with an origin and destination pair pinned at the top, then a ticket card sliding up over it. Direction 2 is funnel-first, walking through search, stop selection, route confirmation, and booking as discrete steps.

Transit and ticketing UX where the map is a working surface rather than an illustration, plus the discipline of designing for a narrow, repeated use case (the same commute every day) instead of a generic booking flow. Two full directions show the pitch pattern of giving the client real alternatives.