( By Munawar Khel / Day One Technologies / 2019 / 1 min read )
Loar
Loar connects people with local personal-care and beauty professionals.
Pitch, not delivered
Generated schematic, not a screenshot. Real imagery to follow.
( The pitch )
The proposition
Loar connects people with local personal-care and beauty professionals. The pitch copy leads with "Atiéndete Con Los Mejores" (be attended to by the best) and "Descubre a los mejores profesionales del cuidado personal cerca de ti" (discover the best personal-care professionals near you), so proximity and quality of practitioner are the two selling points.
The pitch covers both sides of launch: the app itself and a marketing website to drive downloads, with the web page carrying app store badges and an email capture.
Design direction
Editorial and restrained, closer to a beauty magazine than a booking utility. Near-white grounds, elegant serif display type, and fine single-weight line-art illustration on the onboarding and web hero. Colour is used sparingly, a magenta accent for the primary action and the floating add button, against otherwise neutral surfaces. Where photography appears it is treated as a full-bleed editorial card rather than a thumbnail.
What was designed
- Splash with the Loar wordmark, the O rendered as a gradient mark
- Onboarding with the value proposition, Facebook continue and create-account routes, an existing-user sign-in link, pagination, and terms acknowledgement
- Personalised home greeting the user by name, leading with an editorial feature card over a section heading inviting the user to treat themselves
- Service categories as icon tiles, including body treatments and hairdressing
- Bottom navigation across home, messaging, a central add action, calendar or bookings, and professionals
- Marketing website with a line-art hero, a six-card feature grid, an app download section with device mockup and store badges, an email signup, and footer
What it demonstrates
Consumer marketplace design in a non-English market, and an editorial visual register applied to a services product. Also a launch-complete pitch, with app and acquisition site designed together rather than the app alone.
The full record
- Timeline
- 2019
- Platform
- Mobile (iOS) plus a responsive marketing website
- Category
- Beauty and wellness, local services marketplace
- Status
- Pitch, not delivered
Tools Framer