Reward 360 Direction

The same super-app idea that became Reward 360, sold here under the name epic. Onboarding states the proposition in one line, "Burst with great services", expanded as book tickets, shop global, pay bills, and do a lot more, which is the three-family structure (Book, Shop, Pay) the delivered product was eventually built on.

Where the pitch differs is depth. It goes only as far as establishing the brand, the proposition, sign-in, and one representative vertical, which is exactly the scope needed to win the work rather than to build it.

Completely distinct from the delivered R360 identity. A geometric star inside a rounded square serves as the logo mark, set in a restrained indigo and deep-blue palette with generous white space, flat vector illustration on the onboarding, and photographic destination cards. The register is cooler and more corporate than the delivered product's, closer to a fintech app than a rewards catalogue.

Note that the delivered reward-360 archive also contains a versioned Epic design system and an Epic wallet design, so this brand was developed well beyond a single pitch composite.

A worked example of the same product concept expressed under two different brands, useful when discussing how visual identity changes a proposition's positioning without changing its structure. Also a good illustration of pitch scoping: establish the brand, prove the proposition, and demonstrate one vertical end to end rather than attempting the full surface.