Stargaze

Stargaze turns following a celebrity into a competition between fans. Users browse celebrity feeds and posts, follow the stars they care about, and then appear on a ranked leaderboard of supporters, with a payment flow attached. The hook is not the content itself but the status attached to being a top fan, which is what the leaderboard and the payment step exist to serve.

High-saturation and celebratory. A deep indigo-violet brand carries the feed screens with clean white content cards and editorial celebrity photography, then the leaderboard escalates into a magenta and pink radial sunburst to signal reward and spectacle. Engagement metrics are always visible under posts, and a magenta accent marks the primary action throughout, including the follow control and the ranked positions.

Gamification and status mechanics applied to fandom rather than to productivity or loyalty: podium hierarchy, ranked standings, point totals, and a category switcher that lets several fan communities compete separately. Combined with the payment step, it is a compact example of designing creator or celebrity monetisation around social status.